For this reason, when moving towards higher degrees of risk-taking and investment, or moving from an exploratory and laboratory phase to an industrial and commercial phase, the impact of these concepts should be assessed. Our work together with Amorim Cork Composites (ACC) aimed to develop ideas and value propositions, with the participation of invited representatives from different areas of the company. Participants were introduced to creative processes through experimentation with design research and gamification methodologies and tools.

For this reason, when moving towards higher degrees of risk-taking and investment, or moving from an exploratory and laboratory phase to an industrial and commercial phase, the impact of these concepts should be assessed. Our work together with Amorim Cork Composites (ACC) aimed to develop ideas and value propositions, with the participation of invited representatives from different areas of the company. Participants were introduced to creative processes through experimentation with design research and gamification methodologies and tools.

In addition, it aimed to provide user-centered practices, interpersonal relationships, cooperation, collaboration, development and deepening of ideas. All tools that were used were exclusively developed for the project. A toolkit was created to assist in generation and retention, and as a means of explicitly explaining ideas without requiring any prior knowledge or experience from participants. More than 40 people were involved and generated 665 ideas with different degrees of differentiation and feasibility, and one third of the ideas were detailed in value propositions. These generated contents were then compiled to give an overview of the contributions.

In addition, it aimed to provide user-centered practices, interpersonal relationships, cooperation, collaboration, development and deepening of ideas. All tools that were used were exclusively developed for the project. A toolkit was created to assist in generation and retention, and as a means of explicitly explaining ideas without requiring any prior knowledge or experience from participants. More than 40 people were involved and generated 665 ideas with different degrees of differentiation and feasibility, and one third of the ideas were detailed in value propositions. These generated contents were then compiled to give an overview of the contributions.

We conclude about the conscience in innovating: the consensus that this will be a way forward; the reception given and the perception of the potential of these new ideas; compatibility with the company's current markets and new applications that may emerge from it. A future that is believed to be promising.

We conclude about the conscience in innovating: the consensus that this will be a way forward; the reception given and the perception of the potential of these new ideas; compatibility with the company's current markets and new applications that may emerge from it. A future that is believed to be promising.

DESIGN FOR CHANGE

DESIGN FOR CHANGE