The adoption of electric mobility continues to face technical, operational, and emotional barriers for both private users and companies. The fragmentation of stakeholders, process complexity, and perceived risk made it difficult to create a simple and transparent experience. Faced with this challenge, EDP Comercial and LeasePlan sought to develop an integrated offering that would combine electric vehicle leasing and charging solutions into one service.
Everythink acted as a facilitator for the innovation process, leading a human-centric approach focused on the user experience. The project followed the Capture Value methodology, starting with team alignment through individual interviews and evolving into co-creation sessions, where personas were developed, user journeys were mapped, and friction points and opportunities were identified.
Over several hours of workshops, teams from EDP and LeasePlan worked together to understand the needs of different user profiles, from private customers to fleet managers, establishing a common vision for a new integrated service.
Based on the insights gathered, a functional vision was designed for a digital ecosystem consisting of three complementary platforms: a Product Portal for service configuration and enrollment; a Fleet Manager Portal with tools for monitoring vehicles, chargers, and consumption; and a Ticketing Portal dedicated to technical support and incident management. In parallel, key communication flows were redesigned, and opportunities for improvement were identified regarding team training and the overall service structure.
The result was a structured and validated service proposal, ready for technical development and launch. The new customer journey simplified the process of adopting electric mobility, reinforcing predictability, transparency, and trust throughout. The solution's modular architecture was also designed to allow for adaptation to different markets and segments, laying the groundwork for future features such as smart charging management, automatic reimbursements, and integration with other mobility platforms.
